Content Planning Checklist


This is a slightly modified checklist from It gives you the steps of the process of building a website.  If your site is simple we’ll whiz thru this and get all the pieces together quickly.  If your site is more complex we’ll be so happy that we organized things properly from the start.

3 hours of planning can easily save 12 hours of headaches later on.


A good starting point!  Fill out the questionnaire to get a sense of what you want, what you have, and what you might be interested in developing. Some of it won’t apply to you, and you may want to add some things.

Define Website Type & Goals

We’ll meet, go over the questionnaire, and determine the following:


  • The website’s business goal (e.g, selling products or services)

  • The appropriate website type (e.g, eCommerce, service provider)

  • The website’s visitor goal (e.g, purchase products or get services)

  • The website’s main Call To Action (e.g, shop, request a quote or claim a coupon)

Sketch a Basic Sitemap

Sitemaps (also known as “wireframes”) are basic maps of a website’s layout and page structure. The Sitemap is meant to provide a barebones layout of the site, so you can determine what content goes where and how it all fits together.


The sitemap gives us an agreement on


  • the number of pages your site will have, and

  • how a user should ideally flow through the site.

Creating Awesome Content
  • Identify your business’s audience so we can create content with them in mind.

  • Determine the top-level messaging for the website. Make a list of priorities.

  • Create a content inventory. List everything we’ll need for each page.

  • We’ll see what’s missing based on your content inventory and sitemap.

  • We’ll then decide who does what for the next steps, assign tasks and deadlines.

Choose the Right Wix Template

Yay - now we’re talking!

Browse the designs in Wix and see what appeals. Keep in mind that its easier (= quicker = cheaper) if the things you want are mostly in place. Colors and content we can change. Design, feeling, and useful pieces are what we’re after.


  • Design

  • Industry & Niche

  • Functional Elements

  • User Experience

Add Your Content & Edit The Site (this is what I’ll be doing)

Some tips for the actual design process:


  Stay Consistent


  • Use consistent messaging, voice and design across all forms of content.

  • Stick to a consistent color palette throughout the site.

  • Don’t use more than 2-3 fonts throughout the site.

  • Don’t vary your page layouts too much.

  • Use the same background throughout the site.


  Focus on the User


  • Make it as easy as possible for visitors to navigate between pages.

  • Place the menu on top of the site.

  • Link the business logo on the website’s header to the site’s homepage.

  • Make sure the website’s navigation is simple and not distracting.

Have Fun!
Make the Site Easy to Find in Google
  • Write clear Title and Description for each page.

  • Make a list of 2-3 search terms likely to be used by someone searching for your products or services

  • Keep the content fresh. Maintain your blog, eNewsletter, Facebook page etc.

  • Use clear labels for all menu buttons and links.

  • Make sure your content is easy to read and understand, and written for users to enjoy.

  • Avoid fluff, jargon, and filler content.